Social Justice
Journalism

Amidst 2020’s landscape of rapidly progressing social movements, Jake founded Attaboi to challenge unsustainable ideologies imposed upon Australia’s music sector.

In 2020, Jake founded Attaboi, a volunteer-led online magazine with a mission to promote inclusivity and diversity within the music scene of so-called Australia. Attaboi quickly became synonymous with social justice within the Australian music scene and aimed to question unjust ideologies imposed on minority groups. As part of this project, Jake interviewed musical artists such as Katie Noonan, Danielle Ponder, Greta Ray, Scott Tinkler and DRMNGNOW on topics such as systemic discrimination, social/political responsibilities of artists, Indigenous sovereignty, racial equality, gender equality, cancel culture, sexual assault allegations, the effect of colonialism on the Australian music scene, white beauty standards, eating disorders and body dysmorphia.